Rosetta, Elena Reygadas

Rosetta is one of the most popular restaurants in Mexico City. Since its doors first opened in 2010, it has reinvented what a Mexican restaurant can be: through sincere, ingredient-based cuisine that both revives and challenges tradition; through its commitment to serving local and seasonal produce grown by small-scale, sustainable producers; and through its location and attention to detail, creating a vibrant and welcoming atmosphere.

The first book by Elena Reygadas, chef and owner of Rosetta, is more than a cookbook. For one thing, she shares a selection of her recipes from the present and the past. But she also offers a series of reflections on many different topics: from the social and environmental impact of industrialized food, to personal recollections, to the history of little-known Mexican ingredients.

With Rosetta, Elena Reygadas proves why she is one of the most compelling chefs in Mexico—as acknowledged in 2014, when she was named Latin America’s Best Female Chef—and reveals herself as a gifted writer with a sensibility that goes beyond cooking.

Based in Berlin and founded in 2011, BOM DIA BOA TARDE BOA NOITE is a small independent publishing house — a community of artists, graphic designers, authors, curators, cultural workers, craftsmen and craftswomen; specialising in artist books that are conceptualised as a part of an artwork or as the artwork itself.  They attempt to play with the format of the book and reflect its medium;  all of their books are produced in close collaborations with the artists themselves. Working in the long-standing tradition of alternative publishing practises, their focus is on collaborations with younger, not yet established artists or artists from outside of North America and Western Europe; from outside of an eurocentric discourse.

BOM DIA BOA TARDE BOA NOITE translates to ‘good day, good afternoon, good night’ in Portuguese. The name conveys the idea that books can become an integral part of our everyday life – regardless of the time of day. 

Measures: 21.5 x 27.5 cm
Pages: 352
Binding: Hardcover